The Importance of Video Marketing for business.

In the last few years, the use of video marketing has grown from a few businesses occasionally including it on their website, to an essential, competitive tool that can streamline operations and quickly promote a brand.  Video marketing has taken over marketing in a big way, and since 2011 it has gained momentum and has started a video revolution!  A key factor, is the popularity and accessibility of video sharing websites, such as YouTube and Facebook.

Leading companies of all sizes are embracing this shift and making video a central part of their online marketing campaign.  With an abundance of content pushed to consumers and employees every day, a well crafted, succinct video allows your brand or message to stand out from the crowd.

Video marketing is going to get bigger, more important and be more influential to you, your credibility, your business and your brand, no matter what your position is or product is.  If you need to reach an audience, especially in large numbers and via online methods, then video marketing is the right marketing campaign to adopt.

Why should companies use video to showcase and highlight products? Well these statistics speak for themselves! 

•  Over 90% of internet traffic is video.
•  Videos are a cost effective way to market and showcase products, services, training material etc.
•  Videos increase brand awareness and credibility.
•  Videos increase your chance of being higher ranked with search engines (such as Google) by 53 times.
•  Video is 6 times more effective than print.
•  65% of the world's population watch online videos everyday.

Not only can a well produced video be a cost-effective marketing tool, it can provide immeasurable benefits to a company.  These include:Marketing benefits • Increase brand visibility through increased exposure online • Increase traffic to your website • Connect with your customers more • Showcase or highlight a product or service to name but a few.

Always remember to make your video engaging!  This might be stating the obvious, but you'd be surprised!

As human beings, we absorb more information visually than we do by reading.  Therefore, an informative video for your company, will be more effective than print or brochures.

We are surrounded by the visual medium, whether it's TV, movies, online computer/laptops or mobile devices.  The key thing about video is that it can involve several senses at the same time, from visual to auditory, to sense memory.  If you have an imagination, then video producers can influence how you think and feel.

Make your videos increase your reach and grow your brand for you.  If you are using a well planned video on your website, you’ll be able to connect with your audience, 24 hours a day, 365 days a year almost as if you were there!

The writing is literally on the wall, video marketing is the future of marketing online.  From experts who are just starting out to veteran internet marketers who are launching their next and greatest product, using video marketing to promote yourself will give you a boost to your business.

With the ways to access information changing, getting your message out there can be tricky.  For example, do you incorporate videos into your Facebook or Twitter messages....?

We recommend that you give this information food for thought, and then, we highly recommend you contact Magi Films to see what video solutions we have to meet your budgetary and operational needs!

You don't want to be at a disadvantage against your competitors, so why not contact us.  After all, 'Don't let your business dissolve, let it evolve with Magi Films'!

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